(c)11-3-2010 by Donna Cunningham, MSW
DO WORK ON THE TITLE AND OPENING PARAGRAPH SO THEY ARE CLEAR AND APPEALING.
DON’T WRITE LIKE A COLLEGE PROFESSOR.
DON’T WRITE LIKE DANE RUDHYAR; WRITE LIKE MICHAEL LUTIN.
DON’T WRITE LONG PASSAGES OF ASTROBABBLE. (Define terms simply for the general reader; have a newbie read it before you post it.)
DON’T MAKE ABSOLUTE PRONOUNCEMENTS about signs, planets, or the future.
DON’T FOCUS ON WORST CASE SCENARIOS.
DON’T BE TERMINALLY POSITIVE EITHER, or the reader won’t know what the challenges are and will be blindsided. (A balanced look at worst case/best case scenarios gives the reader guidelines.)
DON’T SLAM THE SIGNS YOU LOVE TO HATE.
BE AWARE OF TIME-SENSITIVE MATERIAL AND MAKE IT EASY TO TWEAK AFTER THE ASTROLOGICAL EVENT HAS PASSED.
DO ADD TAGS (KEYWORDS) AND CATEGORIES TO EACH POST SO THE SEARCH ENGINES CAN FIND IT.
DO CLOSE WITH AN ACTION THE READER CAN TAKE OR AN INVITATION TO COMMENT ON THE IDEAS IN THE POST.
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