©12-17-2010 by Donna Cunningham, MSW
This is the 2nd in a new series of Question and Answer sessions where professional astrologers and students who hope to turn pro pose questions in the comment section and I answer them.
The first session, Q&A: What Professional Astrologers Want to Know, was a sort of “ask me anything” ramble through many facets of the field. In this and upcoming sessions, we’ll take up a variety of more focused topics. I’d welcome suggestions from you, in addition to the ones I already have in mind:
- Today: Nuts and bolts of building an astrology practice
- Coming: Transitioning from astrology student to professional
- Talking about touchy topics
- Dealing with difficult clients
For many of the years I was a professional astrologer, the holiday season was a scary time. My practice flat-lined on Bleak—I mean Black—Friday and didn’t pick up again until Mid-January. People have to prioritize at this time of the year, and buying gifts and holiday provisions became more important than having their chart done.
Another difficult time was late summer through Labor Day, because people were spending their money on vacation or getting their kids ready for school with new clothes and suppplies.
These hiatuses were crushing even though that era was far more affluent than this one.
I can only imagine that our current economic crisis has made this particular season very tough for astrologers. What better window, then, to look at ways to build a practice?
A complicating factor is the aversion many in the metaphysical fields have to self-promotion. Especially in the beginning, many of us lack confidence in our work and feel guilty about taking money for spiritual work. Issues like these make us shy and awkward about developing advertising materials and about putting ourselves forward to potential clients.
(There are a number of life coaches who specialize in spiritual marketing–google them, and you’ll find plenty of helpful advice. )
Readers, feel free to ask me questions about building a practice in the comment section. You’d also be doing a service to your fellow astrologers if you shared ideas that have helped you increase your own practice. Let’s make this a brainstorming session!
More Help for Professionals on Skywriter:
- Q&A: What Professional Astrologers Want to Know
- Your 2nd House—A Clue to Extra Income
- Thought Forms–How They Add to Money Blocks
- More Help for Money Blocks—Clearing Past Life Barriers
- Astrologers’ Hang-ups about Money—How they Hurt our Clients
Tips about Promoting Yourself:
- Free Advertising—How to Create Email Signatures
- The Best Marketing Tool for your Astrology Blog–An Effective “About Me” Page
- Testimonials that Work: Promote Yourself with Integrity, Credibility—and Class!
FREE DOWNLOAD: One of the chapters of my ebook, Counseling Principles for Astrologers: Becoming an Effective Change Agent, goes into codependency and its implications for practicing astrologers in depth. Codependency–often the result of growing up in a dysfunctional family–is one of the big reasons we have trouble charging what we’re worth. Download that chapter here: ch7 – codependency.
Counseling Principles for Astrologers is the book I’m proudest of. A text for the consulting astrologer, it takes my background of a Master’s degree in Social Work and translates it to the framework of the astrology session. There are chapters on:
- how begin, focus, and end a session effectively
- communicating clearly and initiating a dialogue
- vocational astrology sessions
- working with the charts of children and teens
- ethical issues that arise in the course of a session
- referring clients to other professionals for further work
- building a practice
Add this book to your professional library for $15 at Moon Maven Publications.
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